TERMS AND CONDITIONS
Last updated: 29 November 2025
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1. Introduction
1.1 These terms and conditions (the "Terms") set out the basis on which AI EMBEDDED LTD, a private company limited by shares incorporated and registered in England and Wales under company number 16768211, with registered office at 6 Martinique Drive, Lower Darwen, Darwen, England, BB3 0SA ("AI Embedded", "we", "us" or "our") makes available:
(a) the website located at https://www.aiembedded.tech, together with any subdomains, microsites, landing pages and associated content (the "Site"); and
(b) any software, applications, tools, platforms, application programming interfaces (APIs), dashboards, widgets, plug-ins, test environments, beta environments, proof-of-concept builds, and all other digital products, services and features provided or made available by us from time to time (together, the "Services").
1.2 AI Embedded is incorporated under the Companies Act 2006, is limited by shares, and its registered office is situated in England and Wales.
1.3 Our principal business activities include software publishing and development, information technology consultancy activities and other information technology service activities, in line with our registered SIC codes 58290, 62012, 62020 and 62090.
1.4 These Terms govern:
(a) your access to and use of the Site and the Services;
(b) the legal relationship between you and AI Embedded; and
(c) the way in which we collect, use and otherwise process personal data in the context of the Site and the Services (see in particular sections 17–27 below).
1.5 By accessing, browsing, registering for or using the Site and/or any part of the Services, you:
(a) acknowledge that you have read and understood these Terms; and
(b) agree to be bound by these Terms in full.
1.6 If you do not agree to these Terms, you must not access or use the Site or the Services.
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2. Interpretation and definitions
2.1 In these Terms, the following expressions shall have the meanings set out below:
(a) "Affiliate" means, in relation to a party, any entity that directly or indirectly controls, is controlled by, or is under common control with that party.
(b) "Applicable Law" means all applicable laws, statutes, regulations, subordinate legislation, binding guidance, regulatory requirements and codes of practice in force from time to time, including data protection and privacy laws applicable in the United Kingdom (including the UK GDPR and Data Protection Act 2018).
(c) "Content" means all text, data, information, graphics, images, photos, audio, video, logos, trade marks, trade names, service marks, designs, interfaces, software, code and other materials appearing on or otherwise made available through the Site or Services (excluding User Content).
(d) "Effective Date" means the date on which you first access or use the Site or the Services.
(e) "Personal Data" has the meaning given to it in the UK GDPR.
(f) "Processing" (and "Process", "Processed") has the meaning given to it in the UK GDPR.
(g) "UK GDPR" means the retained EU law version of the General Data Protection Regulation (EU) 2016/679 as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018, as amended.
(h) "User Content" means any data, text, information, input, prompt, file, audio, video or other material that you upload, submit, transmit, store or otherwise make available to or through the Services, including via APIs or integrations.
(i) "You" or "your" means the individual accessing or using the Site or Services, and where applicable the business, company or organisation on whose behalf that individual accesses or uses the Site or Services.
2.2 Words in the singular include the plural and vice versa. Headings are for convenience only and shall not affect interpretation.
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3. Capacity and authority
3.1 You represent and warrant that:
(a) you are at least sixteen (16) years of age; and
(b) if you are under eighteen (18) years of age, you only access and use the Services with the consent and supervision of a parent or legal guardian.
3.2 If you access or use the Site or Services on behalf of a company, partnership, organisation or other legal entity, you represent and warrant that:
(a) you are duly authorised to act on behalf of that entity; and
(b) that entity agrees to be bound by these Terms, in which case references to "you" and "your" shall be to that entity.
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4. Formation of contract and changes to these Terms
4.1 A binding contract between you and AI Embedded shall come into force on the Effective Date and shall continue until terminated in accordance with these Terms.
4.2 We may revise these Terms from time to time in our sole discretion. Any revised Terms shall be effective from the date of publication on the Site (or such later date as we may specify).
4.3 We will take reasonable steps to notify you of material changes, which may include posting a prominent notice on the Site, sending an email to the address associated with your account (if any), or prompting you within the Services.
4.4 Your continued access to or use of the Site or Services after the effective date of any revised Terms shall constitute your acceptance of those revised Terms. If you do not agree to any updated Terms, you must cease using the Site and the Services.
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5. Accounts, registration and security
5.1 You may be required to create an account or provide certain information in order to access all or part of the Services.
5.2 You shall ensure that all information you provide to us (including registration information, contact details and billing information) is accurate, complete and kept up to date. You shall promptly notify us of any changes.
5.3 You shall keep your login credentials, passwords, API keys and any other security credentials strictly confidential and shall not disclose them to any third party. You are solely responsible for all activities carried out under your account, whether or not authorised by you.
5.4 You shall promptly notify us if you become aware of any unauthorised access to or use of your account, credentials or any other security incident relating to the Site or Services.
5.5 We reserve the right, at our sole discretion, to suspend or disable any account (including by revoking credentials) if we reasonably suspect or become aware of:
(a) any breach of these Terms;
(b) any compromise or misuse of the account or credentials; or
(c) any security or operational risk to the Site, the Services or other users.
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6. Licence to use the Site and Services
6.1 Subject to your ongoing compliance with these Terms, we grant you a personal, limited, revocable, non-exclusive, non-transferable, non-sublicensable licence to:
(a) access and use the Site; and
(b) access and use those parts of the Services made available to you,
in each case solely for your own internal purposes and strictly in accordance with these Terms and any supplemental terms or usage limits we may specify.
6.2 Except as expressly permitted by these Terms or Applicable Law, you shall not (and shall not permit any third party to):
(a) copy, reproduce, modify, adapt, translate, create derivative works from or otherwise exploit the Site, the Services or any Content;
(b) sell, resell, license, sublicense, distribute, rent, lease, outsource or otherwise make the Site, the Services or any Content available to any third party;
(c) decompile, reverse engineer, disassemble or otherwise seek to derive the source code of any software forming part of the Site or Services, except to the extent expressly permitted by Applicable Law and then only after providing us with prior written notice;
(d) circumvent, bypass or disable any security or access control mechanism used by the Site or Services; or
(e) remove, obscure or alter any proprietary notices (including copyright and trade mark notices).
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7. Acceptable use and prohibited conduct
7.1 You shall use the Site and Services only for lawful purposes and in accordance with these Terms.
7.2 Without prejudice to the generality of the foregoing, you shall not (and shall not permit any other person to):
(a) use the Site or Services in any manner that violates any Applicable Law;
(b) use the Site or Services to upload, post, transmit, store or otherwise make available any content that is unlawful, defamatory, obscene, offensive, harassing, hateful, discriminatory, deceptive, harmful, invasive of privacy, infringing or otherwise objectionable;
(c) use the Site or Services to stalk, harass, threaten or harm any person;
(d) use the Site or Services to create, generate or disseminate spam, unsolicited communications or bulk messages;
(e) use the Site or Services to create, generate or disseminate malware, viruses, worms, trojans or other malicious code, or to conduct penetration testing, vulnerability scanning or security research without our prior written consent;
(f) attempt to interfere with, disrupt or overload the normal operation of the Site or Services, including by launching denial-of-service attacks, excessive API calls or other automated means;
(g) access or attempt to access accounts, systems, data or networks of AI Embedded or any third party which you are not authorised to access;
(h) use the Site or Services to develop, train or improve any artificial intelligence model or system that competes with products or services offered by AI Embedded, except with our prior written agreement;
(i) use any scraper, robot, spider or other automated means to access, query or extract data from the Site or Services, except to the extent explicitly permitted by a written agreement with us or by Applicable Law; or
(j) misrepresent your identity, affiliation or relationship with any person or organisation in connection with the Site or Services.
7.3 We reserve the right to monitor use of the Site and Services to the extent reasonably necessary to:
(a) operate and improve the Site and Services;
(b) detect and prevent abuse, fraud, security incidents and other prohibited conduct; and
(c) comply with Applicable Law and enforce these Terms.
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8. User Content and training data
8.1 You are solely responsible for all User Content that you submit to or through the Services.
8.2 You represent and warrant that:
(a) you own or have obtained all rights, licences, consents and permissions necessary to submit the User Content and to grant the rights set out in these Terms;
(b) your User Content does not infringe any third party intellectual property rights, privacy rights or other proprietary rights; and
(c) your User Content does not violate Applicable Law or these Terms.
8.3 As between you and AI Embedded, you retain all ownership rights in your User Content.
8.4 You hereby grant to AI Embedded and its Affiliates a worldwide, non-exclusive, royalty-free, fully paid-up, transferable and sublicensable licence, for the duration of any applicable rights, to:
(a) host, store, reproduce, display and otherwise Process your User Content as necessary to provide, operate, maintain, secure, support, troubleshoot and improve the Site and the Services; and
(b) use your User Content, in aggregated and/or de-identified form, to develop and improve our models, algorithms, features and products, including for research and analytics, provided that such use does not identify you as an individual.
8.5 Where we expressly state in documentation or a product-specific agreement that we will not use certain User Content for model training or improvement, that commitment shall prevail for that specific product or feature.
8.6 Notwithstanding the foregoing, we may retain and use copies of User Content as necessary to comply with Applicable Law, enforce our legal rights, maintain security and integrity, and maintain appropriate backup and archiving practices.
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9. Ownership of the Site, Services and Content
9.1 As between you and AI Embedded, AI Embedded and/or its licensors own all right, title and interest (including all intellectual property rights) in and to:
(a) the Site and the Services;
(b) the software, code, architectures, models, algorithms, user interfaces, designs, features and functionality underlying the Site and Services; and
(c) the Content (excluding User Content).
9.2 Except for the limited licence expressly granted to you in section 6, nothing in these Terms shall be construed as granting any rights in or to the Site, Services or Content.
9.3 All trade names, logos and trade marks used on the Site or Services are the property of AI Embedded or their respective owners. No licence or right to use any trade mark is granted by these Terms, except with our prior written consent or the consent of the relevant owner.
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10. Third-party services, content and links
10.1 The Site or Services may integrate with, embed or provide links to third-party websites, applications, platforms, APIs, tools or other services ("Third-Party Services").
10.2 We do not control and are not responsible for:
(a) the availability, security, content, policies or practices of any Third-Party Services; or
(b) any dealings you may have with third parties in connection with such Third-Party Services.
10.3 Your use of Third-Party Services is subject to the separate terms and conditions and privacy policies applicable to those Third-Party Services, and we shall have no liability in respect thereof.
10.4 Any links to Third-Party Services are provided for convenience only and do not constitute an endorsement, sponsorship or recommendation by AI Embedded.
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11. Fees, payment and taxes (if and when applicable)
11.1 We may offer certain Services on a paid basis, including subscriptions, usage-based pricing or other commercial plans (each a "Paid Service"). The fees, billing arrangements and any specific commercial terms applicable to a Paid Service shall be as set out on the Site or in the relevant order form or agreement.
11.2 Unless otherwise stated, all fees:
(a) are payable in the currency specified;
(b) are exclusive of value added tax (VAT) and any other applicable sales, use or similar taxes, which shall be payable in addition; and
(c) are non-refundable, except as expressly provided in these Terms or required by Applicable Law.
11.3 You authorise us or our third-party payment processor to charge the payment method you provide for all applicable fees. You shall ensure that your payment information is complete and accurate at all times.
11.4 If a Paid Service is offered on a subscription basis, unless expressly stated otherwise:
(a) the subscription shall automatically renew at the end of each billing period for successive periods of the same duration; and
(b) the applicable fees for each renewal period shall be charged at the then-current rates, unless otherwise agreed in writing.
11.5 You may cancel a subscription in accordance with the cancellation procedure specified on the Site or in your account settings. Any cancellation shall take effect at the end of the then-current billing period, and you shall not be entitled to a refund of any fees paid for that period, subject to any mandatory consumer rights you may have under Applicable Law.
11.6 If any amount due is not received by the due date, we may:
(a) suspend or terminate your access to the relevant Paid Service; and/or
(b) charge interest on the overdue amount at the rate prescribed by the Late Payment of Commercial Debts (Interest) Act 1998 (or such other rate as may be specified in a separate commercial agreement).
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12. Beta features and experimental Services
12.1 From time to time we may offer access to features, models, interfaces or products that are identified as beta, preview, experimental, early access, labs or similar ("Beta Features").
12.2 Beta Features are provided solely for evaluation and testing purposes, may not be fully supported and may be changed, suspended or discontinued at any time without notice.
12.3 Without limiting section 19, you acknowledge that:
(a) Beta Features may be incomplete, may contain bugs, defects or errors and may not operate reliably;
(b) any outputs or results from Beta Features may be inaccurate or unsuitable for production use; and
(c) we shall have no liability arising from or in connection with your use of Beta Features, save to the extent that such liability cannot be excluded under Applicable Law.
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13. No professional advice and AI-specific disclaimers
13.1 The Site and Services (including any outputs produced by AI models or algorithms) are provided for general informational, research and experimental purposes only.
13.2 Unless expressly stated in writing in a separate agreement, the Site and Services do not constitute:
(a) legal, financial, investment, tax, accounting, medical, mental health or other professional advice; or
(b) a recommendation or endorsement of any particular decision, course of action, product, service, content or third party.
13.3 You acknowledge that:
(a) artificial intelligence and machine learning systems are probabilistic and may generate incorrect, incomplete, misleading, biased or offensive content;
(b) models may produce hallucinations or outputs that appear plausible but are factually inaccurate or inappropriate; and
(c) the Site and Services do not perform independent fact checking of outputs.
13.4 You remain solely responsible for:
(a) verifying the accuracy, completeness and suitability of any outputs before relying on or acting upon them; and
(b) ensuring that your use of the Services and any outputs complies with Applicable Law and any third-party rights.
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14. Confidentiality
14.1 Each party (the "Receiving Party") may receive or have access to confidential information of the other party (the "Disclosing Party") in connection with the Site and Services, including but not limited to business, technical, commercial, financial or strategic information that is marked or identified as confidential or that a reasonable person would understand to be confidential given the nature of the information and the circumstances of disclosure ("Confidential Information").
14.2 The Receiving Party shall:
(a) keep the Disclosing Party's Confidential Information strictly confidential;
(b) not use the Disclosing Party's Confidential Information for any purpose other than as required to perform its obligations or exercise its rights under these Terms; and
(c) not disclose the Disclosing Party's Confidential Information to any third party, except to those of its employees, contractors or professional advisers who have a need to know and are bound by confidentiality obligations no less protective than those in these Terms.
14.3 The obligations in clause 14.2 shall not apply to information that the Receiving Party can demonstrate:
(a) is or becomes publicly available other than through a breach of these Terms;
(b) was lawfully known to the Receiving Party prior to disclosure by the Disclosing Party;
(c) is received from a third party who lawfully acquired or disclosed it without breach of any confidentiality obligation; or
(d) is independently developed by the Receiving Party without reference to the Disclosing Party's Confidential Information.
14.4 The Receiving Party may disclose Confidential Information to the extent required by Applicable Law, a court order or a competent authority, provided that, to the extent legally permitted, it gives the Disclosing Party reasonable advance notice and cooperates with any efforts to challenge or limit the disclosure.
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15. Data protection and privacy
15.1 For the purposes of Applicable Law, AI Embedded acts as a data controller in respect of the Processing of Personal Data in connection with the Site and Services.
15.2 The categories of Personal Data we may Process, the purposes and legal bases for Processing, and other key information (including data subject rights, retention and international transfers) are described in sections 17–27 below, which form part of these Terms.
15.3 By using the Site or Services and providing Personal Data to us, you acknowledge that we may Process Personal Data in accordance with these Terms and Applicable Law.
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16. Security
16.1 We shall implement and maintain appropriate technical and organisational measures designed to protect Personal Data and other data Processed via the Site and Services against unauthorised or unlawful Processing and against accidental loss, destruction or damage, having regard to the nature of the data and the risks of Processing.
16.2 However, you acknowledge that no system, transmission or storage mechanism can be guaranteed as completely secure, and we cannot guarantee that unauthorised access, hacking, data loss or other security incidents will never occur.
16.3 You are responsible for implementing appropriate security measures in relation to your own systems, devices and networks, including up-to-date antivirus software, secure passwords and access controls.
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17. Categories of Personal Data we collect
17.1 We may collect and Process the following categories of Personal Data about you:
(a) Identification and contact data: name, email address, username, and any other identifiers you choose to provide.
(b) Account and profile data: account credentials, profile settings, preferences and any associated identifiers.
(c) Usage and technical data: IP address, device and browser information, operating system, time zone, pages visited, features used, clickstream data, session duration and similar diagnostic data.
(d) Product interaction data: prompts, queries, configuration choices, quiz answers, feature usage metrics, feedback on outputs, logs of interactions with our models and Services.
(e) Communication data: records of correspondence with us, including emails, support requests and feedback submissions.
(f) Billing and payment data (if relevant): subscription plan, billing history and limited payment information as shared by our payment provider. We do not store full payment card numbers.
(g) Cookies and similar technologies: identifiers and information collected via cookies, pixels, tags and similar technologies as described in sections 25–27.
17.2 We do not intentionally seek to collect special categories of Personal Data (such as health data, political opinions or religious beliefs). You should avoid including such information in prompts or other User Content. If you choose to do so, you do so at your own risk.
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18. Purposes and legal bases for Processing
18.1 We Process Personal Data for the following purposes and under the following legal bases:
(a) Provision of the Site and Services: to operate, administer and provide access to the Site and Services, process your requests and deliver outputs and functionalities you request. Legal basis: performance of a contract (or steps taken at your request prior to entering into a contract).
(b) Account creation and management: to register and manage your account, authenticate access and maintain account-related records. Legal basis: performance of a contract; legitimate interests in managing user relationships.
(c) Personalisation and improvement: to personalise your experience (for example, remembering your preferences or improving recommendations), and to analyse usage patterns and feedback in order to improve and develop the Site, Services and models. Legal basis: legitimate interests in improving and developing our offerings; consent where required for non-essential cookies or similar technologies.
(d) Communications: to respond to enquiries, provide support and send important information about the Site, Services, security or changes to these Terms. Legal basis: performance of a contract; legitimate interests in communicating with users.
(e) Billing and payments (if applicable): to process payments, issue invoices, manage subscriptions and comply with tax and accounting obligations. Legal basis: performance of a contract; legal obligations.
(f) Security and misuse prevention: to monitor, detect and prevent fraud, abuse, unauthorised access, security incidents and other harmful activity. Legal basis: legitimate interests in protecting the Site, Services and users; legal obligations.
(g) Legal and regulatory compliance: to comply with legal and regulatory obligations, respond to lawful requests and establish, exercise or defend legal claims. Legal basis: legal obligations; legitimate interests.
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19. Disclaimers
19.1 To the fullest extent permitted by Applicable Law and subject always to section 21:
(a) the Site, the Services and all Content are provided "as is" and "as available";
(b) we disclaim all warranties, representations, conditions and other terms, whether express, implied or statutory, including any implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement and quiet enjoyment; and
(c) we do not warrant that the Site or Services will be uninterrupted, error-free, secure, or free of harmful components, nor that any defects will be corrected.
19.2 Without limiting the generality of section 19.1, we make no representation or warranty that:
(a) any Content or outputs will be accurate, complete, reliable, current or suitable for your intended use; or
(b) any particular result or outcome will be achieved through the use of the Site or Services.
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20. Indemnity
20.1 You shall indemnify, defend and hold harmless AI Embedded and its directors, officers, employees, contractors and Affiliates from and against any and all claims, demands, actions, proceedings, losses, damages, liabilities, costs and expenses (including reasonable legal fees) arising out of or in connection with:
(a) your breach or alleged breach of these Terms;
(b) your misuse or unauthorised use of the Site, Services or Content;
(c) any User Content you submit, including any allegation that such User Content infringes any third party right or violates Applicable Law.
20.2 We reserve the right, at your expense, to assume the exclusive defence and control of any matter subject to indemnification by you, and you agree to cooperate with our defence of such claims.
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21. Limitation of liability
21.1 Nothing in these Terms shall limit or exclude any liability which cannot be limited or excluded under Applicable Law, including liability for:
(a) death or personal injury caused by negligence;
(b) fraud or fraudulent misrepresentation; or
(c) any other liability which cannot be limited or excluded by law.
21.2 Subject to section 21.1, we shall not be liable to you, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for any:
(a) loss of profits, revenue, business, contracts or anticipated savings;
(b) loss of goodwill or reputation;
(c) loss or corruption of data or content;
(d) loss of opportunity; or
(e) indirect, special or consequential loss or damage,
in each case arising under or in connection with these Terms or the use of (or inability to use) the Site or Services.
21.3 Subject to sections 21.1 and 21.2, our total aggregate liability to you for all claims arising out of or in connection with these Terms, the Site and the Services (whether in contract, tort (including negligence), breach of statutory duty or otherwise) shall be limited to the greater of:
(a) £50 (fifty pounds sterling); or
(b) the total amount of fees actually paid by you to us for the relevant Services in the twelve (12) months preceding the event giving rise to the liability.
21.4 You acknowledge that the limitations and exclusions of liability set out in this section 21 are reasonable and have been taken into account in determining the commercial terms and the availability of the Site and Services.
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22. International transfers of Personal Data
22.1 We may transfer Personal Data outside the United Kingdom and/or the European Economic Area where:
(a) the recipient is located in a country that has been deemed by the UK government or European Commission (as applicable) to provide an adequate level of protection for Personal Data; or
(b) we have implemented appropriate safeguards in accordance with Applicable Law, such as standard contractual clauses or other lawful transfer mechanisms.
22.2 Further details of any specific international transfers and the safeguards in place may be obtained by contacting us using the details in section 30.
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23. Data retention
23.1 We shall retain Personal Data for no longer than is necessary for the purposes for which it is Processed, taking into account:
(a) the nature and duration of your use of the Site and Services;
(b) any legal, accounting, reporting or regulatory obligations requiring retention; and
(c) the need to preserve evidence for the establishment, exercise or defence of legal claims.
23.2 In general:
(a) account-related data is retained while your account remains active and for a reasonable period thereafter, unless earlier deletion is requested and we are not required to retain it;
(b) usage and analytics data is retained for a limited period and then deleted or anonymised; and
(c) billing and financial records are retained for the period required by tax and accounting laws.
23.3 Where Personal Data is no longer required, we shall ensure it is deleted or anonymised in a secure manner.
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24. Your data protection rights
24.1 Subject to Applicable Law and certain limitations, you may have the following rights in relation to your Personal Data:
(a) Right of access: to obtain confirmation as to whether we Process your Personal Data and to receive a copy of such data.
(b) Right to rectification: to request that inaccurate or incomplete Personal Data be corrected.
(c) Right to erasure: to request the deletion of Personal Data where there is no compelling reason for its continued Processing.
(d) Right to restriction: to request that we restrict the Processing of Personal Data in certain circumstances.
(e) Right to data portability: to receive Personal Data in a structured, commonly used and machine-readable format and to transmit that data to another controller, where technically feasible.
(f) Right to object: to object to Processing based on our legitimate interests (including profiling), on grounds relating to your particular situation.
(g) Right to withdraw consent: where Processing is based on your consent, you may withdraw that consent at any time, without affecting the lawfulness of Processing carried out before withdrawal.
24.2 To exercise any of these rights, you may contact us using the details in section 30. We may need to verify your identity before responding.
24.3 You also have the right to lodge a complaint with your local data protection authority. In the United Kingdom, this is the Information Commissioner's Office (ICO).
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25. Cookies and similar technologies
25.1 The Site uses cookies and similar technologies (such as pixels and local storage) to:
(a) enable basic functionality and security;
(b) remember your preferences and settings; and
(c) analyse usage and performance, and to improve the Site and Services.
25.2 Cookies are small text files placed on your device when you visit the Site. Some cookies are strictly necessary for the operation of the Site, whilst others are non-essential.
25.3 We may use:
(a) Strictly necessary cookies: required for technical reasons for the Site to function;
(b) Functional cookies: used to remember choices and preferences;
(c) Analytics cookies: used to generate aggregate statistics on usage of the Site and Services; and
(d) Marketing or tracking cookies, if and when implemented, used to measure and optimise campaigns.
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26. Cookie consent and control
26.1 Where required by Applicable Law, we will seek your consent before placing non-essential cookies on your device. This may be done via a cookie banner or preference centre on the Site.
26.2 You may manage your cookie preferences:
(a) via any cookie settings interface made available on the Site; and/or
(b) through your browser settings, which may allow you to block or delete cookies.
26.3 Please note that blocking or deleting certain cookies may impact the functionality or performance of the Site and Services.
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27. Children's privacy
27.1 The Site and Services are not directed to children under the age of sixteen (16), and we do not knowingly collect Personal Data from children under that age.
27.2 If we become aware that we have collected Personal Data from a child under 16 without appropriate consent, we will take reasonable steps to delete such data as soon as practicable.
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28. Force majeure
28.1 We shall not be in breach of these Terms nor liable for delay in performing, or failure to perform, any of our obligations under these Terms if such delay or failure results from events, circumstances or causes beyond our reasonable control, including but not limited to natural disasters, pandemics, war, terrorism, civil unrest, strikes, failures of utilities or communications, or failures of third-party hosting or cloud infrastructure providers ("Force Majeure Event").
28.2 In such circumstances, our obligations shall be suspended for the duration of the Force Majeure Event.
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29. Termination and suspension
29.1 We may suspend or terminate your access to the Site and/or Services (or any part of them) at any time, with or without notice, if:
(a) we reasonably believe that you have breached these Terms;
(b) your use of the Site or Services poses a security or legal risk;
(c) we are required to do so by Applicable Law, court order or a competent authority; or
(d) we cease to offer the Site or relevant Services.
29.2 You may cease using the Site and Services at any time. If you have an account, you may request the closure of your account in accordance with the functionality made available or by contacting us.
29.3 On termination for any reason:
(a) all rights and licences granted to you under these Terms shall immediately cease;
(b) you shall immediately cease all use of the Site, Services and Content; and
(c) sections which by their nature are intended to survive termination (including but not limited to sections 8–9, 14–16, 18–21, 22–24, 28–32) shall continue in full force and effect.
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30. Notices and contact details
30.1 Any notices or communications under these Terms shall be in writing and may be given by email or by post.
30.2 Our primary contact details are:
Company name: AI EMBEDDED LTD
Registered office / postal address: 6 Martinique Drive, Lower Darwen, Darwen, England, BB3 0SA
Email (general contact): contact@aiembedded.tech
Email (privacy / data protection): privacy@aiembedded.tech
30.3 We may provide notices to you via:
(a) email to the address associated with your account (if any);
(b) notices posted on the Site; or
(c) in-product notifications within the Services.
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31. Assignment and subcontracting
31.1 You shall not assign, transfer, charge, sub-license or otherwise deal with any of your rights or obligations under these Terms without our prior written consent.
31.2 We may assign, transfer or subcontract our rights and obligations under these Terms (in whole or in part) to any Affiliate or in connection with a merger, acquisition, corporate reorganisation or sale of assets, provided that such assignment does not reduce your rights under these Terms.
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32. Entire agreement, severability and waiver
32.1 These Terms constitute the entire agreement between you and AI Embedded in relation to the subject matter herein and supersede all prior or contemporaneous understandings, agreements, negotiations or representations, whether written or oral.
32.2 If any provision of these Terms is held by a court of competent jurisdiction to be invalid, illegal or unenforceable, such provision shall be deemed deleted to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.
32.3 No failure or delay by either party in exercising any right or remedy under these Terms shall constitute a waiver of that or any other right or remedy.
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33. Governing law and jurisdiction
33.1 These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.
33.2 If you are a business user, you and we irrevocably agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms.
33.3 If you are a consumer resident in the United Kingdom or another country, you may also have the right to bring proceedings in your local courts.