Build or Kill

Free MVP Idea Reality Check

Most founders wait too long for feedback and end up building the wrong thing.
This session exists so you don't waste months going in the wrong direction.

45 minutes. Real feedback. No sales pressure.

Why this exists

Too many people build products in isolation. They spend months (or years) on ideas that were never validated properly.

Not because they weren't capable, but because no one challenged the idea early enough.

We've built and shipped real products. We've seen what works, what doesn't, and what quietly fails. This session exists to help you make a clear decision early.

Build or Kill, the choice between abandoning an idea or building it

What you'll get from the session

In a short, focused call we'll give you clarity, not theory.

Core problem

What your idea really solves.

Audience

Who it's really for.

Validation

Is the problem worth solving?

Risks

Market & technical risks, early.

Path to MVP

How we'd approach it, if it's worth building.

You won't get theory. You'll get clarity.

Possible outcomes (we're honest)

Every session ends with one of three outcomes:

Build it

The idea is worth testing with an MVP.

Refine it

The idea has potential but needs focus or repositioning.

Don't build it (yet)

The risks outweigh the opportunity right now.

All three outcomes save you time and money.

Who this is for

This session is for anyone who:

  • Has an idea for an app, platform, SaaS, or AI product
  • Is non-technical or early-stage
  • Wants an honest second opinion before building
  • Is serious about turning ideas into real products

You don't need a pitch deck. You don't need funding. You just need an idea and openness to feedback.

Who we are

AI Embedded builds simple, well-engineered digital products. We focus on:

Turning ideas into usable MVPs
Embedding AI where it creates real value
Reducing complexity, not adding to it

We build our own products, and we help others build theirs.

Cost

Completely free.

This is not a sales call. There's no obligation to work with us. If your idea is worth building and you later want support, that conversation can happen - only if you choose.

How it works

  1. 1Apply using the short form below
  2. 2We review your idea
  3. 3If it's a fit, we schedule a 45-minute call
  4. 4You leave with a clear decision

We review a limited number of ideas each week to keep feedback high-quality.

Limited availability

We review a small number of ideas each week so every session gets proper attention.

Once slots are full, applications close until the next window.

Building something is exciting.
Building the right thing is everything.

This session is here to help you decide.

Apply for a Free Session